Australian Women Health Dairy 2027 now available at footycoinnadgifts.com.au
The Australian Women’s Health Diaryhas become a much-loved addition to the lives of many thousands of women annually. It hasraised $21.26 million for breast cancer researchover the past 28 years and is unique for its reliable source of health information targeted to women of all ages.
All proceeds support breast cancer trials research that is identifying new treatments and prevention strategies that could one day save your life or the life of someone you love.
Key features: •Calendar week to an opening spread, budget planner and health check list features. •Unique for its 12 chapterscovering the latest health information for women of all agespresented in an easy to ready andmodern style. •All proceeds from diary sales support breast cancer trials research. •Perfect as a gift or an everyday essential. •The diary has a loyal and growing customer base and will be sure to sell fast.
Specifications: •192pp book bind, hard cover diary •Glossy modern cover design with ribbon book mark •Finished size:A5154mm (w) x 216mm (h) x 15mm (d) •Great value atRRP: $19.99 •30% profit margin and 1 month delayed billing •Longon sale period of 31 August 2026 – 28 February 2027
Point of Sale:
•Top selling newsagents of the 2026 diary receives a counter unit
• Double Sided Banner & A2 Posters allocated to stores at launch with refresh at Christmas.
•This year promotional materials feature women who have experience breast cancer and bravely shared their stories in the diary.
Marketing: • Well supported by an extensive national cross media campaign during the on-sale period (five months) driving customers to newsagents. • Launched on 1 October 2026 in time for national Breast Cancer Awareness Month and running to 31 January 2027, it is featured on tv, radio, print, digital and social media, and outdoor advertising. • Key opportunities to promote during National Breast Cancer Awareness Month (Oct) and Christmas gift sales (Nov-Dec). • The diary is supported with an editorial page in two issues ofThe Australian Women’s Weekly.
Maximise sales by: • Placing yourexclusive POS in a prominent position in store and at the front counterto encourage impulse purchases. • Position alongside the current issue ofThe Australian Women’s Weeklyto cross promote the titles.
Deliveries: • Stock volumes for selected stores will be managed in multiple drops to ensure the supply chain is managed more effectively, based on historical sales and expected demand. Drops are at launch, the stationery and Christmas peak period, or ad hoc if a store sells out during the promotional period and stock is still available.
Get creative with your instore displays and post on social media with the hashtag #womenshealthdiary and Breast Cancer Trials will share to their social followers (42k+) to help drive people into your store.
